Personalized recommendations are among the most important sales-promoting measures in retail. The use of an intelligent recommendation engine has frequently increased turnover by up to ten percent.
Thanks to the Internet, potential customers can find comparable product prices anywhere and at any time. As a result, the customer experience is the main differentiating criteria for retailers. A personalized customer approach across all sales channels is an elementary building block used to create a positive customer experience.
In the age of the connected customer, personalization has become much more than a simple matter of e-commerce. Customer demands have grown. They expect personally relevant offers tailored perfectly to their needs at every touchpoint – online, on the go and at the point of sale.
The goal of personalization nowadays must therefore be a customized approach across all channels – so-called 1:1 marketing.
Intelligent, real-time solutions that analyze customer behavior at all times and react immediately to changes guarantee maximum recommendation quality.
In addition, innovative recommendation engines go well beyond the automated generation of product recommendations. They are also able to recommend any type of content – from banners to editorial content right down to photos and videos. Not only will you increase customer loyalty and usability but you will also raise earnings by increasing the click rate of personalized advertising banners, for example.