Sales acceleration for Biker-Boarder through personalization with the prudsys RDE

Onlineshop, E-Commerce, Logo Biker-Boarder
Thanks to the use of the prudsys RDE personalization software and effective immediately, Biker-Boarder customers will benefit from individual product recommendations in both the online shop and the newsletter. As a result the company has increased sales from recommendations in the online shop to 25% and quadrupled revenues generated from the newsletter.
With more than 20 years of experience, Biker-Boarder has established itself as an expert in cycling and winter sports products. Thanks to its entry into the mail order business, Biker-Boarder has also achieved national success. Today, the online shop features a wide variety of brand name products and is the “go-to” shop for sports enthusiasts all over Europe. To serve its customers in an even more personalized manner, the Chemnitz-based company has worked successfully with prudsys AG, also based in Chemnitz, since 2011. The real-time personalization specialist developed a modular personalization solution which is already in use in over 200 online shops around the world.Initially, the dealer used a prudys AG SaaS solution designed for smaller shops to generate product recommendations in its online shop biker-boarder.de. The growth of the online shop and the success of online trade has brought forth new opportunities and challenges for the company to serve its customers more strategically, both in the online shop and through the newsletter. To make the customer shopping experience even more convenient and personal, Biker-Boarder decided to start using the prudsys Realtime Decisioning Engine (prudsys RDE for short) in the fall of 2014. The system, which is based on real-time analysis, is one of the world’s most successful personalization solutions. Since implementing the prudsys RDE, the company has increased sales from recommendations to 25% of total sales. Sales generated from the newsletter have even quadrupled.Using the prudsys RDE enables Biker-Boarder to better serve customers in the online shop and effectively use cross-selling potential. The modules prudsys RDE I Recommendations and prudsys RDE I Newsletter modules provide biker-boarder.de users and recipients of the electronic newsletter with extremely relevant personalized product recommendations at various points of the ordering and purchasing process. The prudsys RDE personalizes not only on the basis of behavioral data. The system also automatically learns in real time e.g. based on clicks, shopping baskets, purchases and search queries, and optimizes its own recommendations.Danilo Woeschka, Head of Marketing at Biker-Boarder is satisfied: “We have been working very successfully with prudsys since 2011. Our expectations of the prudsys RDE have been more than met. The recommendations personalized in real time in the online shop and in the newsletter have considerably increased sales. I would like to point out the absolute professionalism involved in the integration, the perfect individual service and the outstanding software documentation.”

Find out more about the cooperation of prudsys and Biker-Boarder in our success story under www.prudsys.com as well as in the video testimonial [in German] under bit.ly/video_biker-boarder.

For more on prudsys and Biker-Boarder go to www.prudsys.com and www.biker-boarder.com

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