New AI services for retail, prudsys at DMEXCO 2018

prudsys AG will present new AI solutions for omnichannel retail from September 12-13, 2018 at DMEXCO 2018: Visual Search provides a personalized customer experience and dynamic pricing in retail helps with product pricing.

prudsys AG will be showcasing new applications of the prudsys Realtime Decisioning Engine (prudsys RDE for short) in omnichannel business on September 12 and 13, 2018 at booth E010 in hall 7. The focus will be on a personalized customer approach, effective product pricing and the automation of business processes.

In particular, visitors to the prudsys booth will find out:

How retailers can enhance the shopping experience using visual search and chatbots

The customer takes a picture of a product that he likes and sends it to the retail store. Within seconds, a visual search chatbot sends product recommendations that are similar to the product in the picture. The prudsys RDE works in the background calculating recommendations based on picture similarities. Visitors to the booth get a taste of how it all works in practice.

How retailers implement dynamic pricing in-store using electronic shelf labels

Large product ranges, product dependencies and numerous other influencing factors mean that manual pricing is virtually impossible for retailers. A live demonstration at the prudsys booth uses strawberries, whipped cream and cake base to show visitors how to optimize their product prices automatically and effectively using dynamic pricing.

Which other AI services will prudsys introduce at DMEXCO 2018

The latest version of the prudsys RDE features many other AI solutions. Among other things, visitors learn how to create a personalized customer experience across all channels, how to reduce waste with seasonal items, how to increase the conversion rate in the newsletter by way of intelligent target group segmenting, how personalized coupons increase customer value and how to turn potential shopping basket cancellations into satisfied buyers.

The motto for DMEXCO in 2018 is TAKE C.A.R.E. With over 40,000 visitors, 500 speakers and 1,100 exhibitors it is one of the leading events in digital marketing. Book your appointment with prudsys at DMEXCO 2018 at