Funktionsweise der Personalisierungslösung im Omnichannel-Handel

prudsys AG a leading provider of Digital Personalization Engines solutions, today announced that it has been identified as a representative vendor in the Gartner “Market Guide for Digital Personalization Engines” report.

In its report “Market Guide for Digital Personalization Engines”, published on 9th April 2015, Gartner analyzes 36 vendors for Digital Personalization Engines. Gartner, Inc. is regarded as the world’s leading information technology research and advisory company. The research provided by the analysts is addressed to CIOs and IT leaders in industry and government. The “Market Guide for Digital Personalization Engines” has been published to help understanding the market of personalization and its offerings. The guide focuses on personalization engines used for digital commerce.

The report gives a comprehensive insight into the market of Digital Personalization Engines including its development, its potential and its products. Besides the listing of a set of quick facts about the individual vendors (e.g. founding date, size of the company, client examples, origin of the clients or type of IT delivery) an evaluation of the companies based on different criteria is published. Gartner states the following functionalities which are ranged as typically supported by vendors of personalization engines:

Product Recommendations
Search Personalization
On-Site Personalization
Social Personalization
Mobile Personalization

According to the report, prudsys offers all of these functionalities to personalize and enhance the digital experience of the customers.

prudsys started working on its personalization engine in 1998. With a trade volume of over 8 billion USD from recommendations each year, the prudsys Realtime Decisioning Engine (prudsys RDE for short) today is one of the world’s most successful personalization solutions. “Our sole focus for more than sixteen years has been on working closely with our customers to develop products that best contribute to corporate growth and profitability,” said Jens Scholz, Member of the Executive Board of prudsys AG. “We believe being named by Gartner as a representative vendor reinforces our solution’s value to our customers.”

The “Market Guide for Digital Personalization Engines” can be requested as a customer of Gartner at:

More about Gartner at:

Required Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.