Intelligent Personalization & Recommendations

On our page “Personalization in Retail” you’ll find everything you need to know about personalization and recommendations in e-commerce and at the point of sale. We answer the following questions: How do we define personalization? Why is the real-time aspect so important? What’s the role of artificial intelligence in personalization? Which benefits does personalization hold for retailers and customers? Which touchpoints may be personalized? What’s the difference between recommendation logic and recommendation type? And last but not least: How can you assess the quality of your personalization measures?