In our white paper “Dynamic price optimization in retail: The potentials of automated pricing methods” you will learn about the potentials of automated pricing processes. Based on our long-term experience we outline a large variety of effective use cases of automated pricing methods and elucidate the technological foundations.

Without a doubt, the price is one of the most effective turnover and sales levers in retail. However, large product ranges and complex framework conditions make it virtually impossible for category managers to guarantee ideal pricing for each individual product. Modern pricing tools such as the prudsys Realtime Decisioning Engine (prudsys RDE for short) can automatically adapt prices in real time to both customer behavior as well as to constantly changing market, environmental and competitive situations.

The topic of “dynamic pricing” has garnered much attention and triggered some controversial discussions. Actually, intelligent pricing has been one of the hottest topics since 2016. However, what is missing from the debate is a clear definition of what dynamic pricing is and what it is allowed to do.

Our white paper provides information about how intelligent pricing functions, the different types of pricing and which retail use cases are promising.

We offer this white paper available to you free of charge in exchange for some personal information.

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Intelligent price optimization

Calculate the optimal price for millions of items at any time while taking into account all relevant influencing factors. On top of that, take advantage of the up-selling potential of individualized discounts by automatically combining product and price using intelligent couponing solutions.

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