The white paper “Hitting the nail on the head with recommendations in DIY retail. Always well equipped with personalized advice based on artificial intelligence” shows you the benefits of a digitally managed customer journey, describes successful application scenarios for intelligent personalization in DIY retail and explains how to use the Diderot effect in your sales strategy.

You go to the DIY store with the intention of buying a drill. At the store, an employee helps you find the tool that best suits your needs. The employee also recommends the right metal drill bit set and a replacement battery. In the end you buy the drill, the bit set and the replacement battery. Nothing out of the ordinary.

The retailer is using the Diderot effect here to his advantage: After having purchased or intended to purchase a new product, consumers may feel the
urge to make further purchases in order to complete their building project perfectly. As a retailer, you can apply this principle very effectively
at every customer touchpoint.

Using personalized recommendations in your online shop, for example: The customer’s individual preferences are tracked from the very first click by a recommendation engine. In the DIY industry in particular, personalized customer service offers huge potential for inspiring customers and encouraging them to buy. As the needs of your customers can sometimes change by the minute, speed is of the essence. Real-time technologies identify changes in the customer’s preferences in the blink of an eye and reflect these in the subsequent interaction and throughout the entire customer journey.

prudsys is a leading provider of real-time personalization in omnichannel business, increasing customer loyalty and turnover for many major DIY retailers in Germany, including OBI, Westfalia and Würth.

We offer this white paper available to you free of charge in exchange for some personal information.

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Omnichannel personalization

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