Many retailers wonder if their company is well prepared for omni-channel business. This is where the prudsys personalization index, which we developed in close cooperation with the Chemnitz University of Technology, comes into play. It is a maturity model that inter-subjectively assesses the holistic nature and the quality of corporate personalization measures. Determine the degree of maturity of your personalization measures and reveal untapped potential.
This is how to determine the degree of maturity of your personalization measures
The three dimensions of personalization
The prudsys personalization index measures the quality of your personalization measures in terms of organization, expertise and technology.