prudsys knowledge – sharing the expertise

Our world holds many fascinating secrets. Discover what is behind successful omni-channel personalization.

A good decision is always based on sound knowledge. To help you make those important decisions, we are passing on our extensive knowledge and years of experience in omni-channel personalization to you. We are your mentor, helping you achieve success by supporting you with our expertise every step of the way.

Take advantage of our expertise. Browse through our media center for concise, first-hand information. Discover the sophisticated technology behind the prudsys Realtime Decisioning Engine (prudsys RDE for short). Or take part in one of our webinars and have all of your questions answered.


Our media center contains a wealth of useful information – everything you need to know about real-time personalization in omni-channel business. Here you find our latest news, interesting white papers, exciting videos and concrete, practical examples of applications of the prudsys RDE recommendation engine.


Technology is our passion. Our in-house research department works tirelessly to further develop our algorithms and test innovative methods for omni-channel business. Not only are we making the prudsys RDE a little bit better every day, we are already working on the solutions of tomorrow.

Technologie der prudsys RDE Recommendation Engine: Echtzeit-Verfahren & Reinforcement Learning


Join one of our free webinars to find out in just 30 minutes how you can make your business model even more successful with the prudsys RDE. Using lots of practical examples we will show you how to personalize your customer interaction across all sales channels effectively and in real time.

prudsys Webinare: Expertenwissen über Recommendations, Marketing Automation & Dynamic Pricing

prudsys personalization index

Find out how well you are prepared for the retail of the future. The prudsys personalization index determines the degree of maturity of your personalization measures along the dimensions of organization, expertise and technology. Let us calculate your index value and rank it according to the five-stage maturity model of personalization. Together we will infer short, middle and long-term strategies for optimizing your customer experience.

prudsys personalization index: Reifegradmodell für Personalisierungsmaßnahmen im Omnichannel-Handel

What is personalization?

On our page “Personalization in Retail” you’ll find everything you need to know about personalization and recommendations in e-commerce and at the point of sale. We answer the following questions: How do we define personalization? Why is the real-time aspect so important? What’s the role of artificial intelligence in personalization? Which benefits does personalization hold for retailers and customers? Which touchpoints may be personalized? What’s the difference between recommendation logic and recommendation type? And last but not least: How can you assess the quality of your personalization measures?

Personalisierung mit der Recommendation Engine prudsys RDE für Recommendations, Marketing Automation und Dynamic Pricing