DATA MINING CUP 2015 takes a closer look at the sales-boosting couponing

Data-Mining-Cup, Studentenwettbewerb für intelligente Datenanalyse

The central theme of this year’s DATA MINING CUP is the latest rising star – couponing. The task for the globally established DATA MINING CUP was announced today, marking the start of the 16th edition of the competition.


Everyone is talking about couponing. This marketing tool uses rebates and discounts to encourage customers to purchase a particular product. Vendors expect that it improves customer loyalty, increases purchase rates and as a result increases sales turnovers. But do coupons really have the desired effect? Who reacts to coupons? Who would have made a purchase even without the coupon? These are the questions that international student teams have to answer in this year’s DATA MINING CUP (DMC for short) competition.

Today is the start of the DMC 2015, the world-wide renowned student competition for intelligent data analysis (data mining). Every year in spring numerous international student analysts test their skills in a competition to find solutions to current issues. In this year’s 16th edition the task is to measure the influence of coupons on ordering behavior. Competitors take anonymized historical order data with accompanying coupon generation from a real online shop and develop a model which will make it possible to predict the redeemed coupons and the shopping basket value for new orders.

The teams have a total of six weeks to submit their results. To date, 105 teams from 81 educational institutions in 29 countries have registered for the competition. Teams can register up until the deadline for submission of results on May 19, 2015.

prudsys will announce the names of some of the best up-and-coming data miners during the “prudsys personalization summit (for retail)” 2015 . This two-day conference, known until 2014 as “prudsys User Days”, is the leading event for news and trends in the field of dynamic omni-channel personalization for retail. This year, the “prudsys personalization summit (for retail)” takes place on June 29 and 30, 2015 at the andel’s Hotel in Berlin. The program of the conference will include presentations by Coop, Douglas, Creatrade (Schneider Versand), 1-2-3.tv, Dr. Kai Hudetz (IFH Köln) and Alexander Graf (Kassenzone.de).

The complete conference program at: www.prudsys.de/summit.

Here is the timeline for the DATA MINING CUP 2015 at a glance:

  • DMC competition begins with the announcement of the task: April 7, 2015
  • Deadline for submission of results: May 19, 2015
  • prudsys personalization summit (for retail) including award ceremony: June 29 and 30, 2015, andel`s Hotel Berlin

More information about the DATA MINING CUP: www.data-mining-cup.com.