Für erfolgreiche Personaliserung im Handel: prudsys wird Teil von GK Software

GK Software invests in artificial intelligence

GK Software takes a majority holding in prudsys AG Expansion of the omni-channel services through a solution based on AI and machine learning GK Software AG took a majority holding in prudsys AG based in Chemnitz on November…
Erfolgreiche Personalisierung durch neues Kampagnen-Management mit der prudsys RDE 4.0

prudsys RDE 4.0: Successful personalization thanks to new campaign management and intuitive web interface

prudsys AG, specialist in omnichannel personalization for retail, launches release 4.0 of the prudsys Realtime Decisioning Engine. Users can take advantage of new features, in particular, the extensive campaign management function of the AI-assisted…
prudsys AG auf der dmexco 2017, Produktneuheit prudsys RDE 4.0 für Recommendations, Marketing Automation, Dynamic Pricing

New product: prudsys AG presents a new personalization solution at dmexco 2017

On September 13-14, prudsys AG will introduce its personalization software RDE 4.0 including numerous highlights at dmexco. Among other things, visitors will have the chance to experience the new campaign manager, live at the prudsys omnichannel…
prudsys personalization summit 2017 - Omnichannel-Personalisierung für den Handel

On track for success with Machine Learning: prudsys personalization summit 2017 proves hugely popular with retailers

prudsys AG hosts leading conference on realtime personalization at nhow Berlin on June 27/28, 2017. Summary: 97 % satisfied participants at the prudsys personalization summit 2017. Besides the top-class conference program, highlights included…
Gewinnerteam DATA-MINING-CUP 2017

Swiss students win gold and silver at the DATA MINING CUP 2017

prudsys AG selected the winners of the DATA MINING CUP 2017 on 27th June in Berlin: A Swiss student team from the École polytechnique fédérale de Lausanne [Swiss Federal Institute of Technology Lausanne] placed first at the world renowned…
Thalia erhält Personalization Award 2017

Literature in digital flux: “Personalization Award 2017” goes to Thalia

Thalia Bücher GmbH, market leader in the retail bookselling market, wins the “Personalization Award 2017”. prudsys AG awards the prize once a year to a business that successfully uses innovative methods to personalize their customer approach…
Partnerschaft defacto realations und prudsys

Strategic partnership: prudsys and DEFACTO realations join forces in the field of personalization

Chemnitz-based company prudsys AG, the market and technology leader for realtime personalization in omnichannel business, has now partnered with DEFACTO realations in Erlangen. DEFACTO realations uses the prudsys Realtime Decisioning Engine…
DATA-MINING-CUP 2017 endet mit Teilnehmerrekord | Data Mining

DATA MINING CUP 2017: Pricing task leads to record attendance

This year’s DATA MINING CUP ended on 17 May 2017. More than 200 teams from 48 countries took part in the internationally renowned student competition for intelligent data analysis.  The award ceremony will take place during the prudsys personalization…
Personalisierung mit Recommendations: Produktempfehlungen mit der prudsys RDE Recommendation Engine

Product recommendations for the little ones are a huge hit: baby-walz banks on successful personalization with the prudsys RDE

Thanks to the prudsys Realtime Decisioning Engine (prudsys RDE for short), baby-walz.de customers benefit from personalized product recommendations in the mobile and online shop. Sales from recommendations rose to 8 % and customer loyalty improved…
prudsys personalization summit 2017 | Retail Meets Machine Learning

prudsys personalization summit 2017: Machine learning leads to retail success

The prudsys personalization summit, the leading event for omni-channel personalization in retail, takes place in Berlin on 27 and 28 June 2017. The multifaceted supporting program features the presentation of the “Personalization Award 2017”…