Dr. Pero Mićić is active as an author, entrepreneur, consultant and speaker in the field of future management. He is one of the founders of the Association of Professional Futurists, Chairman of the Advisory Board of the European Futurists…
https://prudsys.de/wp-content/uploads/interview-micic.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2019-04-16 14:49:292019-06-20 08:33:25"Pure trade loses value for customers" - Interview with Dr. Pero Mićić
According to “The Radicati Group” more than 3.8 billion people around the world used electronic mailboxes in 2018, sending and receiving about 281 billion emails per day. The flood of information continuously flowing to each recipient is…
https://prudsys.de/wp-content/uploads/personalisierung-recommendations-newsletter_ki-handel.png6281200Diana Drechselhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDiana Drechsel2019-02-26 15:46:162019-03-01 10:50:02Versatile newsletter: how to excite your customers with personalized deals
You are looking for a pair of blue pants online. Unfortunately, they do not have your size in stock. What can you do? Recommendations based on image similarities help you find appropriate alternatives. That translates into exciting applications…
https://prudsys.de/wp-content/uploads/produktempfehlungen_gleicher-look_personalisierung_prudsys-rde.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-09-17 10:41:052019-01-11 11:51:16Take advantage of the power of images
Otto bids farewell to print catalogs. From 2019 there will no longer be a main paper catalog. The omnichannel retailer illustrated the majority of its product range over approximately 740 pages. The company justified its decision: the majority…
https://prudsys.de/wp-content/uploads/printpersonalisiserung-2018-2.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-09-04 09:41:272019-01-10 11:52:26Print is dead, long live print! How to significantly increase your order rate through print personalization
Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
https://prudsys.de/wp-content/uploads/couponing.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-07-19 13:18:572019-01-11 11:25:34Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value
A customer fills his shopping basket, and after completing most of the journey to the final sale, he changes his mind. Losing this revenue so close to the finish line is especially irritating to retailers. According to Onlineshop Basics, an…
https://prudsys.de/wp-content/uploads/warenkorb.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-05-31 12:22:212019-01-11 11:52:19Say goodbye to cancelled purchases: Use AI to guide your customer across the finish line
A good friend is celebrating her birthday in a few days. As a thoughtful person, as I was looking for a gift, it occurred to me that on our last visit to the lake, she didn’t have a beach bag along for her swimming accessories, towels, etc.…
https://prudsys.de/wp-content/uploads/produktempfehlungen_gleicher-look_personalisierung_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-05-24 12:38:502019-01-11 11:52:54The right beach bag for your trip to the lake – thanks to product recommendations with the same look
After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
https://prudsys.de/wp-content/uploads/Zielgruppensegmentierung_Intelligente-Kampagne_Personalisierung_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-04-19 08:38:412019-01-11 11:54:05How to increase your conversion rate with intelligent campaigns
Brick-and-mortar business is going through a digital transformation and is in search of suitable strategies to intelligently link the online and offline worlds. Services that make shopping easier, more relevant and more exciting are readily…
https://prudsys.de/wp-content/uploads/personalisierung_digital-signage_leh_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-02-15 13:08:512019-01-11 12:05:07Artificial intelligence in grocery retail: Increase the purchase value using relevant content via digital signage
Legislators are using the EU-wide General Data Protection Regulation (GDPR) to expand the protection of personal information. The law will come into force on 25 May 2018 and is binding for all companies using the information of European citizens.
https://prudsys.de/wp-content/uploads/Datenschutz-Grundverordnung_recommendations_personalisierung-handel_prudsys-rde-1.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-02-08 08:00:252019-01-11 12:05:59GDPR in e-commerce - What you need to know
We automate personalization and pricing processes in retail by means of artificial intelligence (AI).
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