Interview mit Pero Micic - Keynote-Speaker auf dem prudsys retail intelligence summit 2019
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"Pure trade loses value for customers" - Interview with Dr. Pero Mićić

Dr. Pero Mićić is active as an author, entrepreneur, consultant and speaker in the field of future management. He is one of the founders of the Association of Professional Futurists, Chairman of the Advisory Board of the European Futurists…
Personalisierung & Recommendations im Newsletter | Intelligente Echtzeit-Personalisierung von prudsys
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Versatile newsletter: how to excite your customers with personalized deals

According to “The Radicati Group” more than 3.8 billion people around the world used electronic mailboxes in 2018, sending and receiving about 281 billion emails per day. The flood of information continuously flowing to each recipient is…
Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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Take advantage of the power of images

You are looking for a pair of blue pants online. Unfortunately, they do not have your size in stock. What can you do? Recommendations based on image similarities help you find appropriate alternatives. That translates into exciting applications…
Personalisiserung von Katalogen und Paketbeilegern mit individuellen Recommendations steigert Bestellquoten
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Print is dead, long live print! How to significantly increase your order rate through print personalization

Otto bids farewell to print catalogs. From 2019 there will no longer be a main paper catalog. The omnichannel retailer illustrated the majority of its product range over approximately 740 pages. The company justified its decision: the majority…
Intelligente Preisoptimierung: Personalisierte Coupons mit KI-basierten Pricing-Lösungen von prudsys
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Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value

Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
Personalisierung: Warenkorb-Abbrecher zu Käufern machen in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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Say goodbye to cancelled purchases: Use AI to guide your customer across the finish line

A customer fills his shopping basket, and after completing most of the journey to the final sale, he changes his mind. Losing this revenue so close to the finish line is especially irritating to retailers. According to Onlineshop Basics, an…
Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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The right beach bag for your trip to the lake – thanks to product recommendations with the same look

A good friend is celebrating her birthday in a few days. As a thoughtful person, as I was looking for a gift, it occurred to me that on our last visit to the lake, she didn’t have a beach bag along for her swimming accessories, towels, etc.…
Personalisierung: Automatisierte Zielgruppenselektion für Kampagnen in Echtzeit mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to increase your conversion rate with intelligent campaigns

After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
GDPR in e-commerce - What you need to know
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Artificial intelligence in grocery retail: Increase the purchase value using relevant content via digital signage

Brick-and-mortar business is going through a digital transformation and is in search of suitable strategies to intelligently link the online and offline worlds. Services that make shopping easier, more relevant and more exciting are readily…
GDPR in e-commerce - What you need to know
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GDPR in e-commerce - What you need to know

Legislators are using the EU-wide General Data Protection Regulation (GDPR) to expand the protection of personal information. The law will come into force on 25 May 2018 and is binding for all companies using the information of European citizens. The…