Image Similarity, Personalisierung, E-Commerce, prudsys, GK Software

Personalization in online fashion retailing: how to convince customers with image similarity on the item detail page, in the shopping cart and on the wish list

The fashion industry presents online retailers with special challenges and opportunities. The industry is characterized by a high level of dynamism due to constantly changing seasonal fashions and the need to offer clothing that is "in fashion."…
Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Retailers juggle vast amounts of data on a daily basis - be it in inventory management, price management or with regard to good customer service. Artificial intelligence (AI) helps retailers in both physical and online stores to make sense of…
KI am Point of Sale, Pricing, Personalization
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Three ways artificial intelligence benefits customers and retailers at the point of sale (part 1)

Retailers deal with large amounts of data every day - be it in purchasing, inventory management or price management – throughout all processes along the value chain. Artificial intelligence (AI) supports online and stationary retailers alike…
Personalisierung: Automatisierte Zielgruppenselektion für Kampagnen in Echtzeit mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations

How to increase your conversion rate with intelligent campaigns

After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
Ideen für Personalisierung im Onlineshop, GK Software SE

Five fresh ideas for personalization in the online store

Have you ever been frustrated while shopping at a retailer’s online store? Under what conditions do you feel that you want to continue shopping? Personally, I spend more time on a retailer’s site when I see products that match with my…
Black Friday 2020 - Personalization

Black Friday 2020: Get noticed - five tips for a strong increase in sales

The busiest time of the year for retail begins in just under four weeks – are you prepared? A large German B2C online retailer recorded a substantial doubling of its shopping carts on Black Friday last year compared to “normal” days,…
Was haben Dynamic Pricing Systeme und Recommendation Engines gemeinsam?

What Do Dynamic Pricing Systems and Recommendation Engines Have in Common?

At first glance, Dynamic Pricing Systems and Recommendation Engines may not have too much in common. Dynamic Pricing is meant for targeted price optimization so a retailer can sustainably grow revenue and profit. Recommendation Engines, on the…
Interview mit Pero Micic - Keynote-Speaker auf dem prudsys retail intelligence summit 2019
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"Pure trade loses value for customers" - Interview with Dr. Pero Mićić

Dr. Pero Mićić is active as an author, entrepreneur, consultant and speaker in the field of future management. He is one of the founders of the Association of Professional Futurists, Chairman of the Advisory Board of the European Futurists…
Personalisierung & Recommendations im Newsletter | Intelligente Echtzeit-Personalisierung von prudsys

Versatile newsletter: how to excite your customers with personalized deals

According to “The Radicati Group” more than 3.8 billion people around the world used electronic mailboxes in 2018, sending and receiving about 281 billion emails per day. The flood of information continuously flowing to each recipient is…
Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys

Take advantage of the power of images

You are looking for a pair of blue pants online. Unfortunately, they do not have your size in stock. What can you do? Recommendations based on image similarities help you find appropriate alternatives. That translates into exciting applications…