Ideen für Personalisierung im Onlineshop, GK Software SE
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Five fresh ideas for personalization in the online store

Have you ever been frustrated while shopping at a retailer’s online store? Under what conditions do you feel that you want to continue shopping? Personally, I spend more time on a retailer’s site when I see products that match with my…
Black Friday 2020 - Personalization
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Black Friday 2020: Get noticed - five tips for a strong increase in sales

The busiest time of the year for retail begins in just under four weeks – are you prepared? A large German B2C online retailer recorded a substantial doubling of its shopping carts on Black Friday last year compared to “normal” days,…
Was haben Dynamic Pricing Systeme und Recommendation Engines gemeinsam?
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What Do Dynamic Pricing Systems and Recommendation Engines Have in Common?

At first glance, Dynamic Pricing Systems and Recommendation Engines may not have too much in common. Dynamic Pricing is meant for targeted price optimization so a retailer can sustainably grow revenue and profit. Recommendation Engines, on the…
Interview mit Pero Micic - Keynote-Speaker auf dem prudsys retail intelligence summit 2019
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"Pure trade loses value for customers" - Interview with Dr. Pero Mićić

Dr. Pero Mićić is active as an author, entrepreneur, consultant and speaker in the field of future management. He is one of the founders of the Association of Professional Futurists, Chairman of the Advisory Board of the European Futurists…
Personalisierung & Recommendations im Newsletter | Intelligente Echtzeit-Personalisierung von prudsys
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Versatile newsletter: how to excite your customers with personalized deals

According to “The Radicati Group” more than 3.8 billion people around the world used electronic mailboxes in 2018, sending and receiving about 281 billion emails per day. The flood of information continuously flowing to each recipient is…
Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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Take advantage of the power of images

You are looking for a pair of blue pants online. Unfortunately, they do not have your size in stock. What can you do? Recommendations based on image similarities help you find appropriate alternatives. That translates into exciting applications…
Personalisiserung von Katalogen und Paketbeilegern mit individuellen Recommendations steigert Bestellquoten
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Print is dead, long live print! How to significantly increase your order rate through print personalization

Otto bids farewell to print catalogs. From 2019 there will no longer be a main paper catalog. The omnichannel retailer illustrated the majority of its product range over approximately 740 pages. The company justified its decision: the majority…
Intelligente Preisoptimierung: Personalisierte Coupons mit KI-basierten Pricing-Lösungen von prudsys
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Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value

Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
Personalisierung: Warenkorb-Abbrecher zu Käufern machen in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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Say goodbye to cancelled purchases: Use AI to guide your customer across the finish line

A customer fills his shopping basket, and after completing most of the journey to the final sale, he changes his mind. Losing this revenue so close to the finish line is especially irritating to retailers. According to Onlineshop Basics, an…
Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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The right beach bag for your trip to the lake – thanks to product recommendations with the same look

A good friend is celebrating her birthday in a few days. As a thoughtful person, as I was looking for a gift, it occurred to me that on our last visit to the lake, she didn’t have a beach bag along for her swimming accessories, towels, etc.…