Intelligente Preisoptimierung: Abschriftenoptimierung & Bestandsoptimierung mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to optimize markdown pricing in the fashion industry

Pricing processes in omnichannel retail are extremely complex and rife with influencing factors. Prices on the market change constantly and the number of sales channels is always increasing. The fashion industry in particular is characterized…
Dynamic Pricing im B2B-Markt mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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Use dynamic pricing to increase hidden earnings in the B2B market

Since the dawn of business, supply and demand have determined the value of goods. In a globalized and digital world in which information speeds across networks every second, the requirements placed on existing pricing methods and price processes…
Intelligente Preisoptimierung: Automatisierung des Longtail mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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Price optimization for long tail products

Price is still the most effective earnings and sales lever for you as a retailer. Category managers face the challenge of finding the right pricing strategy for their range of products. The selection of the appropriate pricing strategy depends…
Pricing software: dynamic pricing vs. repricing and other tools
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Artificial intelligence in grocery retail: Increase the purchase value using relevant content via digital signage

Brick-and-mortar business is going through a digital transformation and is in search of suitable strategies to intelligently link the online and offline worlds. Services that make shopping easier, more relevant and more exciting are readily…
Pricing software: dynamic pricing vs. repricing and other tools
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GDPR in e-commerce - What you need to know

Legislators are using the EU-wide General Data Protection Regulation (GDPR) to expand the protection of personal information. The law will come into force on 25 May 2018 and is binding for all companies using the information of European citizens. The…
Definition von künstlicher Intelligenz, Anwendung im Marketing und in der prudsys RDE Recommendation Engine & Zukunftsvision
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Artificial intelligence: from niche technology to hype

Definitions, AI in marketing, AI in retail & what prudsys AG has to do with it When it comes to labeling the next disruptive technology, no term is used as frequently as that of artificial intelligence (AI for short). Regardless of the…
Pricing software: dynamic pricing vs. repricing and other tools
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DATA MINING CUP 2017: How does dynamic pricing affect sales performance?

The announcement of the task yesterday marked the start of the DATA MINING CUP (DMC for short) 2017. The focus of this year’s international student competition for intelligent data analytics is on dynamic pricing and sales prediction. Dynamic…
Dynamic pricing in retail: where is this journey taking us?
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Dynamic pricing in retail: where is this journey taking us?

Hauke Bremer, Junior Consultant at CAS AG, in conversation with Jens Scholz, CEO at prudsys AG. As part of his Master’s thesis entitled “Dynamic Pricing in Retail: Opportunities and Risks”, Hauke Bremer asked our CEO Jens Scholz about…
Dynamic pricing – prices based on consumer appreciation
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Dynamic pricing – prices based on consumer appreciation

What is the right price? What does consumer price acceptance look like? Should prices in the cross channel context be harmonized or differentiated? These are some of the many questions retailers have to contend with, both online and offline.…
Pricing software: dynamic pricing vs. repricing and other tools
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Pricing software: dynamic pricing vs. repricing and other tools

According to a study conducted by the German E-Commerce and Distance Selling Trade Association (bevh), 40 percent of German online retailers already use dynamic pricing to strengthen their competitiveness. The market offers three categories…