Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys
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The right beach bag for your trip to the lake – thanks to product recommendations with the same look

A good friend is celebrating her birthday in a few days. As a thoughtful person, as I was looking for a gift, it occurred to me that on our last visit to the lake, she didn’t have a beach bag along for her swimming accessories, towels, etc.…
Personalisierung: Automatisierte Zielgruppenselektion für Kampagnen in Echtzeit mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to increase your conversion rate with intelligent campaigns

After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
Intelligente Preisoptimierung: Abschriftenoptimierung & Bestandsoptimierung mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to optimize markdown pricing in the fashion industry

Pricing processes in omnichannel retail are extremely complex and rife with influencing factors. Prices on the market change constantly and the number of sales channels is always increasing. The fashion industry in particular is characterized…
Dynamic Pricing im B2B-Markt mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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Use dynamic pricing to increase hidden earnings in the B2B market

Since the dawn of business, supply and demand have determined the value of goods. In a globalized and digital world in which information speeds across networks every second, the requirements placed on existing pricing methods and price processes…
Intelligente Preisoptimierung: Automatisierung des Longtail mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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Price optimization for long tail products

Price is still the most effective earnings and sales lever for you as a retailer. Category managers face the challenge of finding the right pricing strategy for their range of products. The selection of the appropriate pricing strategy depends…
Dynamic pricing in retail: where is this journey taking us?
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Artificial intelligence in grocery retail: Increase the purchase value using relevant content via digital signage

Brick-and-mortar business is going through a digital transformation and is in search of suitable strategies to intelligently link the online and offline worlds. Services that make shopping easier, more relevant and more exciting are readily…
Dynamic pricing in retail: where is this journey taking us?
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GDPR in e-commerce - What you need to know

Legislators are using the EU-wide General Data Protection Regulation (GDPR) to expand the protection of personal information. The law will come into force on 25 May 2018 and is binding for all companies using the information of European citizens. The…
Definition von künstlicher Intelligenz, Anwendung im Marketing und in der prudsys RDE Recommendation Engine & Zukunftsvision
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Artificial intelligence: from niche technology to hype

Definitions, AI in marketing, AI in retail & what prudsys AG has to do with it When it comes to labeling the next disruptive technology, no term is used as frequently as that of artificial intelligence (AI for short). Regardless of the…
Dynamic pricing in retail: where is this journey taking us?
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DATA MINING CUP 2017: How does dynamic pricing affect sales performance?

The announcement of the task yesterday marked the start of the DATA MINING CUP (DMC for short) 2017. The focus of this year’s international student competition for intelligent data analytics is on dynamic pricing and sales prediction. Dynamic…
Dynamic pricing in retail: where is this journey taking us?
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Dynamic pricing in retail: where is this journey taking us?

Hauke Bremer, Junior Consultant at CAS AG, in conversation with Jens Scholz, CEO at prudsys AG. As part of his Master’s thesis entitled “Dynamic Pricing in Retail: Opportunities and Risks”, Hauke Bremer asked our CEO Jens Scholz about…