A good friend is celebrating her birthday in a few days. As a thoughtful person, as I was looking for a gift, it occurred to me that on our last visit to the lake, she didn’t have a beach bag along for her swimming accessories, towels, etc.…
https://prudsys.de/wp-content/uploads/produktempfehlungen_gleicher-look_personalisierung_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-05-24 12:38:502019-01-11 11:52:54The right beach bag for your trip to the lake – thanks to product recommendations with the same look
After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
https://prudsys.de/wp-content/uploads/Zielgruppensegmentierung_Intelligente-Kampagne_Personalisierung_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-04-19 08:38:412019-01-11 11:54:05How to increase your conversion rate with intelligent campaigns
Pricing processes in omnichannel retail are extremely complex and rife with influencing factors. Prices on the market change constantly and the number of sales channels is always increasing. The fashion industry in particular is characterized…
https://prudsys.de/wp-content/uploads/Abschriften-Optimierung_Pricing_Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-03-21 08:32:522019-01-11 11:27:33How to optimize markdown pricing in the fashion industry
Since the dawn of business, supply and demand have determined the value of goods. In a globalized and digital world in which information speeds across networks every second, the requirements placed on existing pricing methods and price processes…
https://prudsys.de/wp-content/uploads/Dynamic-Pricing_B2B_Preisoptimierung-Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-03-15 09:18:062019-01-11 11:38:24Use dynamic pricing to increase hidden earnings in the B2B market
Price is still the most effective earnings and sales lever for you as a retailer. Category managers face the challenge of finding the right pricing strategy for their range of products. The selection of the appropriate pricing strategy depends…
https://prudsys.de/wp-content/uploads/Pricing_Longtail_Preisoptimierung-Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-02-26 13:33:222019-01-11 11:40:08Price optimization for long tail products
Brick-and-mortar business is going through a digital transformation and is in search of suitable strategies to intelligently link the online and offline worlds. Services that make shopping easier, more relevant and more exciting are readily…
https://prudsys.de/wp-content/uploads/personalisierung_digital-signage_leh_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-02-15 13:08:512019-01-11 12:05:07Artificial intelligence in grocery retail: Increase the purchase value using relevant content via digital signage
Legislators are using the EU-wide General Data Protection Regulation (GDPR) to expand the protection of personal information. The law will come into force on 25 May 2018 and is binding for all companies using the information of European citizens.
https://prudsys.de/wp-content/uploads/Datenschutz-Grundverordnung_recommendations_personalisierung-handel_prudsys-rde-1.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-02-08 08:00:252019-01-11 12:05:59GDPR in e-commerce - What you need to know
Definitions, AI in marketing, AI in retail & what prudsys AG has to do with it
When it comes to labeling the next disruptive technology, no term is used as frequently as that of artificial intelligence (AI for short). Regardless of the…
https://prudsys.de/wp-content/uploads/2017/09/kuenstliche-intelligenz-recommendations-marketing-automation-dynamic-pricing.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2017-10-17 12:04:292019-01-11 11:42:01Artificial intelligence: from niche technology to hype
The announcement of the task yesterday marked the start of the DATA MINING CUP (DMC for short) 2017. The focus of this year’s international student competition for intelligent data analytics is on dynamic pricing and sales prediction.
https://prudsys.de/wp-content/uploads/2017/04/dynamic-pricing-algorithmus.jpg6271200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2017-04-05 14:15:282019-01-28 12:21:47DATA MINING CUP 2017: How does dynamic pricing affect sales performance?
Hauke Bremer, Junior Consultant at CAS AG, in conversation with Jens Scholz, CEO at prudsys AG. As part of his Master’s thesis entitled “Dynamic Pricing in Retail: Opportunities and Risks”, Hauke Bremer asked our CEO Jens Scholz about…
https://prudsys.de/wp-content/uploads/2017/01/pricing-stationär-1.jpg6281200Jens Scholzhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngJens Scholz2017-01-12 15:35:432019-01-30 10:10:29Dynamic pricing in retail: where is this journey taking us?
We automate personalization and pricing processes in retail by means of artificial intelligence (AI).
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