Since the dawn of business, supply and demand have determined the price of goods. This principle has not changed in the age of digitization. What has changed, is the speed at which prices rise and fall. Intelligent algorithms support retailers…
https://prudsys.de/wp-content/uploads/pricing-interview.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-11-08 10:58:582019-01-23 13:54:32Six questions about intelligent pricing: couponing, less food waste and demand-oriented prices
The price is right. Even the owners of your old corner store changed product prices based on supply and demand. If they had a lot of cauliflower left to sell in the afternoon, they adjusted the price accordingly to stimulate demand.
https://prudsys.de/wp-content/uploads/pricing-nachfrageorientiert.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-10-16 11:25:442019-01-10 13:09:51Focus on customer price acceptance: How to take advantage of demand-oriented pricing to achieve success
You are looking for a pair of blue pants online. Unfortunately, they do not have your size in stock. What can you do? Recommendations based on image similarities help you find appropriate alternatives. That translates into exciting applications…
https://prudsys.de/wp-content/uploads/produktempfehlungen_gleicher-look_personalisierung_prudsys-rde.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-09-17 10:41:052019-01-11 11:51:16Take advantage of the power of images
Otto bids farewell to print catalogs. From 2019 there will no longer be a main paper catalog. The omnichannel retailer illustrated the majority of its product range over approximately 740 pages. The company justified its decision: the majority…
https://prudsys.de/wp-content/uploads/printpersonalisiserung-2018-2.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-09-04 09:41:272019-01-10 11:52:26Print is dead, long live print! How to significantly increase your order rate through print personalization
Imagine, the weekend is upon you and you see some delicious looking strawberries at the grocery store. They are plump, ripe, fresh and there is absolutely no bruising. Three kilograms at an unbeatable price. Wouldn’t a nice, fresh strawberry…
https://prudsys.de/wp-content/uploads/intelligente-preisoptimierung_kreuzpreiselastizitaet.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-08-09 13:12:212019-01-10 11:24:26What does the price of strawberries have to do with the sale of cream and flan cake?
Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
https://prudsys.de/wp-content/uploads/couponing.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-07-19 13:18:572019-01-11 11:25:34Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value
Do you know how much a basic umbrella costs just off the top of your head? Probably not. Unless you have recently purchased one. Now imagine that you are walking downtown and are caught in a downpour. Your umbrella is in the car, or is it? Depending…
https://prudsys.de/wp-content/uploads/intelligentes-dynamic-pricing_dynamische-preisoptimierung_ki-handel.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-06-11 09:02:212019-01-11 11:26:18What do umbrellas have to do with dynamic pricing?
A customer fills his shopping basket, and after completing most of the journey to the final sale, he changes his mind. Losing this revenue so close to the finish line is especially irritating to retailers. According to Onlineshop Basics, an…
https://prudsys.de/wp-content/uploads/warenkorb.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-05-31 12:22:212019-01-11 11:52:19Say goodbye to cancelled purchases: Use AI to guide your customer across the finish line
A good friend is celebrating her birthday in a few days. As a thoughtful person, as I was looking for a gift, it occurred to me that on our last visit to the lake, she didn’t have a beach bag along for her swimming accessories, towels, etc.…
https://prudsys.de/wp-content/uploads/produktempfehlungen_gleicher-look_personalisierung_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-05-24 12:38:502019-01-11 11:52:54The right beach bag for your trip to the lake – thanks to product recommendations with the same look
After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
https://prudsys.de/wp-content/uploads/Zielgruppensegmentierung_Intelligente-Kampagne_Personalisierung_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-04-19 08:38:412019-01-11 11:54:05How to increase your conversion rate with intelligent campaigns
We automate personalization and pricing processes in retail by means of artificial intelligence (AI).
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