Since the dawn of business, supply and demand have determined the price of goods. This principle has not changed in the age of digitization. What has changed, is the speed at which prices rise and fall. Intelligent algorithms support retailers…
https://prudsys.de/wp-content/uploads/pricing-interview.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-11-08 10:58:582019-01-23 13:54:32Six questions about intelligent pricing: couponing, less food waste and demand-oriented prices
The price is right. Even the owners of your old corner store changed product prices based on supply and demand. If they had a lot of cauliflower left to sell in the afternoon, they adjusted the price accordingly to stimulate demand.
https://prudsys.de/wp-content/uploads/pricing-nachfrageorientiert.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-10-16 11:25:442019-01-10 13:09:51Focus on customer price acceptance: How to take advantage of demand-oriented pricing to achieve success
Imagine, the weekend is upon you and you see some delicious looking strawberries at the grocery store. They are plump, ripe, fresh and there is absolutely no bruising. Three kilograms at an unbeatable price. Wouldn’t a nice, fresh strawberry…
https://prudsys.de/wp-content/uploads/intelligente-preisoptimierung_kreuzpreiselastizitaet.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-08-09 13:12:212019-01-10 11:24:26What does the price of strawberries have to do with the sale of cream and flan cake?
Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
https://prudsys.de/wp-content/uploads/couponing.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-07-19 13:18:572019-01-11 11:25:34Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value
Do you know how much a basic umbrella costs just off the top of your head? Probably not. Unless you have recently purchased one. Now imagine that you are walking downtown and are caught in a downpour. Your umbrella is in the car, or is it? Depending…
https://prudsys.de/wp-content/uploads/intelligentes-dynamic-pricing_dynamische-preisoptimierung_ki-handel.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-06-11 09:02:212019-01-11 11:26:18What do umbrellas have to do with dynamic pricing?
Pricing processes in omnichannel retail are extremely complex and rife with influencing factors. Prices on the market change constantly and the number of sales channels is always increasing. The fashion industry in particular is characterized…
https://prudsys.de/wp-content/uploads/Abschriften-Optimierung_Pricing_Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-03-21 08:32:522019-01-11 11:27:33How to optimize markdown pricing in the fashion industry
Since the dawn of business, supply and demand have determined the value of goods. In a globalized and digital world in which information speeds across networks every second, the requirements placed on existing pricing methods and price processes…
https://prudsys.de/wp-content/uploads/Dynamic-Pricing_B2B_Preisoptimierung-Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-03-15 09:18:062019-01-11 11:38:24Use dynamic pricing to increase hidden earnings in the B2B market
Price is still the most effective earnings and sales lever for you as a retailer. Category managers face the challenge of finding the right pricing strategy for their range of products. The selection of the appropriate pricing strategy depends…
https://prudsys.de/wp-content/uploads/Pricing_Longtail_Preisoptimierung-Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-02-26 13:33:222019-01-11 11:40:08Price optimization for long tail products
Definitions, AI in marketing, AI in retail & what prudsys AG has to do with it
When it comes to labeling the next disruptive technology, no term is used as frequently as that of artificial intelligence (AI for short). Regardless of the…
https://prudsys.de/wp-content/uploads/2017/09/kuenstliche-intelligenz-recommendations-marketing-automation-dynamic-pricing.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2017-10-17 12:04:292019-01-11 11:42:01Artificial intelligence: from niche technology to hype
The announcement of the task yesterday marked the start of the DATA MINING CUP (DMC for short) 2017. The focus of this year’s international student competition for intelligent data analytics is on dynamic pricing and sales prediction.
https://prudsys.de/wp-content/uploads/2017/04/dynamic-pricing-algorithmus.jpg6271200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2017-04-05 14:15:282019-01-28 12:21:47DATA MINING CUP 2017: How does dynamic pricing affect sales performance?
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