Retail price strategies: dynamic pricing as sales leverage
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DATA MINING CUP 2017: How does dynamic pricing affect sales performance?

The announcement of the task yesterday marked the start of the DATA MINING CUP (DMC for short) 2017. The focus of this year’s international student competition for intelligent data analytics is on dynamic pricing and sales prediction. Dynamic…
Dynamic pricing in retail: where is this journey taking us?
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Dynamic pricing in retail: where is this journey taking us?

Hauke Bremer, Junior Consultant at CAS AG, in conversation with Jens Scholz, CEO at prudsys AG. As part of his Master’s thesis entitled “Dynamic Pricing in Retail: Opportunities and Risks”, Hauke Bremer asked our CEO Jens Scholz about…
Dynamic pricing – prices based on consumer appreciation
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Dynamic pricing – prices based on consumer appreciation

What is the right price? What does consumer price acceptance look like? Should prices in the cross channel context be harmonized or differentiated? These are some of the many questions retailers have to contend with, both online and offline.…
Retail price strategies: dynamic pricing as sales leverage
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Pricing software: dynamic pricing vs. repricing and other tools

According to a study conducted by the German E-Commerce and Distance Selling Trade Association (bevh), 40 percent of German online retailers already use dynamic pricing to strengthen their competitiveness. The market offers three categories…
The three pillars of dynamic price optimization
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The three pillars of dynamic price optimization

Great strides are being made in the realm of digitalization. Dynamic price optimization is the most important aspect of any retail digitalization strategy as it leverages huge gross profit potential for retailers, both online and in bricks and…
Five Reasons for Dynamic Price Optimization
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Five Reasons for Dynamic Price Optimization

Online shops, gas stations and flight providers are paving the way: They use dynamically intelligent pricing strategies. The methods used acquire a completely new quality thanks to the interplay between continuous environmental analysis and…
Retail price strategies: dynamic pricing as sales leverage
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Retail price strategies: dynamic pricing as sales leverage

A retailer’s success when selling products depends not least on the pricing strategy. But how do you determine what price will generate high sales and still retain a sufficient margin for the retailer? Retail product prices are subject to…