One of more common, traditional approaches to establishing price differentiation comes in the form of rule-based systems, or rule engines. They implement predefined pricing rules in a prescribed pattern. These systems often set item prices exclusively…
https://prudsys.de/wp-content/uploads/pricing-rule-engine.png6281200Mrs Pricinghttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngMrs Pricing2020-03-23 14:03:552020-06-05 11:39:21General Approaches to Dynamic Price Optimization: Rule Engines vs. AI-Controlled Price Optimization
Dynamic Pricing is the proven “corner store” principle – rethought for the digital age.
Small corner stores always used a somewhat volatile pricing policy based on experience and gut feeling. For example, close to closing, they generally…
https://prudsys.de/wp-content/uploads/pricing3.1.png6281200Mrs Pricinghttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngMrs Pricing2020-03-18 12:46:272020-06-03 16:13:58What is Dynamic Pricing?
Dr. Pero Mićić is active as an author, entrepreneur, consultant and speaker in the field of future management. He is one of the founders of the Association of Professional Futurists, Chairman of the Advisory Board of the European Futurists…
https://prudsys.de/wp-content/uploads/interview-micic.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2019-04-16 14:49:292019-06-20 08:33:25"Pure trade loses value for customers" - Interview with Dr. Pero Mićić
Since the dawn of business, supply and demand have determined the price of goods. This principle has not changed in the age of digitization. What has changed, is the speed at which prices rise and fall. Intelligent algorithms support retailers…
https://prudsys.de/wp-content/uploads/pricing-interview.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-11-08 10:58:582019-01-23 13:54:32Six questions about intelligent pricing: couponing, less food waste and demand-oriented prices
The price is right. Even the owners of your old corner store changed product prices based on supply and demand. If they had a lot of cauliflower left to sell in the afternoon, they adjusted the price accordingly to stimulate demand.
https://prudsys.de/wp-content/uploads/pricing-nachfrageorientiert.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-10-16 11:25:442019-01-10 13:09:51Focus on customer price acceptance: How to take advantage of demand-oriented pricing to achieve success
Imagine, the weekend is upon you and you see some delicious looking strawberries at the grocery store. They are plump, ripe, fresh and there is absolutely no bruising. Three kilograms at an unbeatable price. Wouldn’t a nice, fresh strawberry…
https://prudsys.de/wp-content/uploads/intelligente-preisoptimierung_kreuzpreiselastizitaet.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-08-09 13:12:212019-01-10 11:24:26What does the price of strawberries have to do with the sale of cream and flan cake?
Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
https://prudsys.de/wp-content/uploads/couponing.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-07-19 13:18:572019-01-11 11:25:34Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value
Do you know how much a basic umbrella costs just off the top of your head? Probably not. Unless you have recently purchased one. Now imagine that you are walking downtown and are caught in a downpour. Your umbrella is in the car, or is it? Depending…
https://prudsys.de/wp-content/uploads/intelligentes-dynamic-pricing_dynamische-preisoptimierung_ki-handel.png6281200Katrin Wolfhttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngKatrin Wolf2018-06-11 09:02:212019-01-11 11:26:18What do umbrellas have to do with dynamic pricing?
Pricing processes in omnichannel retail are extremely complex and rife with influencing factors. Prices on the market change constantly and the number of sales channels is always increasing. The fashion industry in particular is characterized…
https://prudsys.de/wp-content/uploads/Abschriften-Optimierung_Pricing_Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-03-21 08:32:522019-01-11 11:27:33How to optimize markdown pricing in the fashion industry
Since the dawn of business, supply and demand have determined the value of goods. In a globalized and digital world in which information speeds across networks every second, the requirements placed on existing pricing methods and price processes…
https://prudsys.de/wp-content/uploads/Dynamic-Pricing_B2B_Preisoptimierung-Handel_prudsys-rde.png6281200Denise Lingehttps://prudsys.de/wp-content/uploads/prudsys-logo-rgb-homepage-213x88-2018.pngDenise Linge2018-03-15 09:18:062019-01-11 11:38:24Use dynamic pricing to increase hidden earnings in the B2B market
We automate personalization and pricing processes in retail by means of artificial intelligence (AI).
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