Interview mit Pero Micic - Keynote-Speaker auf dem prudsys retail intelligence summit 2019
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"Pure trade loses value for customers" - Interview with Dr. Pero Mićić

Dr. Pero Mićić is active as an author, entrepreneur, consultant and speaker in the field of future management. He is one of the founders of the Association of Professional Futurists, Chairman of the Advisory Board of the European Futurists…
Personalisierung & Recommendations im Newsletter | Intelligente Echtzeit-Personalisierung von prudsys

Versatile newsletter: how to excite your customers with personalized deals

According to “The Radicati Group” more than 3.8 billion people around the world used electronic mailboxes in 2018, sending and receiving about 281 billion emails per day. The flood of information continuously flowing to each recipient is…
prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations

Six questions about intelligent pricing: couponing, less food waste and demand-oriented prices

Since the dawn of business, supply and demand have determined the price of goods. This principle has not changed in the age of digitization. What has changed, is the speed at which prices rise and fall. Intelligent algorithms support retailers…
prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations

Focus on customer price acceptance: How to take advantage of demand-oriented pricing to achieve success

The price is right. Even the owners of your old corner store changed product prices based on supply and demand. If they had a lot of cauliflower left to sell in the afternoon, they adjusted the price accordingly to stimulate demand. Since…
Personalisierung: Produktempfehlungen im gleichen Look in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys

Take advantage of the power of images

You are looking for a pair of blue pants online. Unfortunately, they do not have your size in stock. What can you do? Recommendations based on image similarities help you find appropriate alternatives. That translates into exciting applications…
Personalisiserung von Katalogen und Paketbeilegern mit individuellen Recommendations steigert Bestellquoten

Print is dead, long live print! How to significantly increase your order rate through print personalization

Otto bids farewell to print catalogs. From 2019 there will no longer be a main paper catalog. The omnichannel retailer illustrated the majority of its product range over approximately 740 pages. The company justified its decision: the majority…
Intelligente Preisoptimierung: Kreuzpreis-Elastizitaet bei Produktalternativen mit KI-basierten Pricing-Lösungen von prudsys

What does the price of strawberries have to do with the sale of cream and flan cake?

Imagine, the weekend is upon you and you see some delicious looking strawberries at the grocery store. They are plump, ripe, fresh and there is absolutely no bruising. Three kilograms at an unbeatable price. Wouldn’t a nice, fresh strawberry…
Intelligente Preisoptimierung: Personalisierte Coupons mit KI-basierten Pricing-Lösungen von prudsys
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Instead of “Everything 20 % off”: Use Personalized Coupons to Increase Customer Value

Coupons are a proven means of boosting sales in retail. The customer receives a coupon or discount ticket and in exchange for that coupon receives a price discount on a certain product or group of products. For seven years, the American TV series…
Intelligentes Dynamic Pricing & dynamische Preisoptimierung mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations

What do umbrellas have to do with dynamic pricing?

Do you know how much a basic umbrella costs just off the top of your head? Probably not. Unless you have recently purchased one. Now imagine that you are walking downtown and are caught in a downpour. Your umbrella is in the car, or is it? Depending…
Personalisierung: Warenkorb-Abbrecher zu Käufern machen in Echtzeit mit KI-basierten Personalisierungslösungen von prudsys

Say goodbye to cancelled purchases: Use AI to guide your customer across the finish line

A customer fills his shopping basket, and after completing most of the journey to the final sale, he changes his mind. Losing this revenue so close to the finish line is especially irritating to retailers. According to Onlineshop Basics, an…