5 Approaches to Successful Dynamic Pricing in Food Retailing

5 Approaches to Successful Dynamic Pricing in Food Retailing

One of the key reasons why retailers are focusing on dynamic price adjustments is the ever-increasing dynamic of the market and the increased competition. In most industries, flexibility and adaptability are important characteristics that define…
Black Friday 2020 - Personalization
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Black Friday 2020: Get noticed - five tips for a strong increase in sales

The busiest time of the year for retail begins in just under four weeks – are you prepared? A large German B2C online retailer recorded a substantial doubling of its shopping carts on Black Friday last year compared to “normal” days,…
5 Ways Dynamic Pricing Can Help the Consumer Electronics Industry Succeed

5 Ways Dynamic Pricing Can Help the Consumer Electronics Industry Succeed

While my last dynamic pricing blog dealt with industry-specific features of dynamic price optimization in the fashion industry, today we’ll look at consumer electronics. The consumer electronics industry is one of the most challenging…
How Dynamic Price Optimization Benefits Fashion Retail

How Dynamic Price Optimization Benefits Fashion Retail

In my last blog spot on coupons and bundles, we touched on industry-specific differences that can be crucial to a retailer’s success in the context of Dynamic Pricing. I would like to go into this more detailed and show you which industry-specific…
Coupons & Bundles - Success Drivers for Crucial KPIs

Coupons & Bundles - Success Drivers for Crucial KPIs

When it comes to dynamic price optimization, the three crucial KPIs are sales, profit and purchase frequency. In pricing theory, it is said that in principle, any two of this KPIs can be raised together, but never all three. If you look at a…
Was haben Dynamic Pricing Systeme und Recommendation Engines gemeinsam?
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What Do Dynamic Pricing Systems and Recommendation Engines Have in Common?

At first glance, Dynamic Pricing Systems and Recommendation Engines may not have too much in common. Dynamic Pricing is meant for targeted price optimization so a retailer can sustainably grow revenue and profit. Recommendation Engines, on the…
Intelligent Markdown Pricing - now the watering can has finally worn out

Intelligent Markdown Pricing - now the watering can has finally worn out

I can report from the experience of many projects: Markdown Optimization is one of the topics that retailers are particularly concerned about - across all branches. Because markdowns and especially write-downs cost gross profit. Therefore, it…
Was Sie brauchen, um Ihre Preise mittels einer KI zu optimieren – Rezeptidee & Zutaten

What you need to optimize your prices using an AI - Recipe idea & ingredients

One of the reasons why retailers increasingly rely on AI-based Dynamic Pricing is the huge amount of data and influencing factors that need to be considered for price determination: Article master data, purchase prices, sales quotas, inventory…
Dynamic Pricing erfolgreich einsetzen – eine ganzheitliche Strategie macht den Unterschied

Using Dynamic Pricing successfully - a holistic strategy will make the difference

In my recent posts I have shown which insights you can gain with the help of price elasticity and how this helps you to better understand your entire product range and to price it accordingly. The splitting of your product portfolio into article…
Das Multitalent Preiselastizität und seine Rolle bei der strategischen Sortiments-Analyse

The all-rounder price elasticity and its role in strategic assortment analysis

In my last blog post I introduced the mathematical concept of price elasticity and the benefits it brings to AI-driven price optimization. As promised, in my post today I explain how you can use price elasticity to create a strategic basis for…