Coupons & Bundles - Success Drivers for Crucial KPIs

Coupons & Bundles - Success Drivers for Crucial KPIs

When it comes to dynamic price optimization, the three crucial KPIs are sales, profit and purchase frequency. In pricing theory, it is said that in principle, any two of this KPIs can be raised together, but never all three. If you look at a…
Was haben Dynamic Pricing Systeme und Recommendation Engines gemeinsam?
,

What Do Dynamic Pricing Systems and Recommendation Engines Have in Common?

At first glance, Dynamic Pricing Systems and Recommendation Engines may not have too much in common. Dynamic Pricing is meant for targeted price optimization so a retailer can sustainably grow revenue and profit. Recommendation Engines, on the…
Intelligent Markdown Pricing - now the watering can has finally worn out

Intelligent Markdown Pricing - now the watering can has finally worn out

I can report from the experience of many projects: Markdown Optimization is one of the topics that retailers are particularly concerned about - across all branches. Because markdowns and especially write-downs cost gross profit. Therefore, it…
Was Sie brauchen, um Ihre Preise mittels einer KI zu optimieren – Rezeptidee & Zutaten

What you need to optimize your prices using an AI - Recipe idea & ingredients

One of the reasons why retailers increasingly rely on AI-based Dynamic Pricing is the huge amount of data and influencing factors that need to be considered for price determination: Article master data, purchase prices, sales quotas, inventory…
Dynamic Pricing erfolgreich einsetzen – eine ganzheitliche Strategie macht den Unterschied

Using Dynamic Pricing successfully - a holistic strategy will make the difference

In my recent posts I have shown which insights you can gain with the help of price elasticity and how this helps you to better understand your entire product range and to price it accordingly. The splitting of your product portfolio into article…
Das Multitalent Preiselastizität und seine Rolle bei der strategischen Sortiments-Analyse

The all-rounder price elasticity and its role in strategic assortment analysis

In my last blog post I introduced the mathematical concept of price elasticity and the benefits it brings to AI-driven price optimization. As promised, in my post today I explain how you can use price elasticity to create a strategic basis for…
Die Preiselastizität – DAS Multitalent bei der KI-gesteuerten Preisoptimierung

Price elasticity - THE all-rounder for AI-controlled price optimization

In my blog post today, I would like to present THE all-rounder for dynamic price optimization: The Price elasticity. Mathematically as well as strategically, it is capable of great things! I am convinced that there is no other approach that…
Reinforcement Learning – Das, was eine echte KI von den Möchtegerns unterscheidet

Reinforcement Learning – What Distinguishes a Real AI from The Wannabes

You know what my first point of contact with AI was? It was in 1991, when I was 7 years old and completely enthusiastic about K.I.T.T. – not (only) about the car, butespecially about the concept of an "intelligent" companion, who is always…
Rule Engines vs. AI-Controlled Price Optimization – There can only be one Winner!

General Approaches to Dynamic Price Optimization: Rule Engines vs. AI-Controlled Price Optimization

One of more common, traditional approaches to establishing price differentiation comes in the form of rule-based systems, or rule engines. They implement predefined pricing rules in a prescribed pattern. These systems often set item prices exclusively…
Dynamic Pricing ist das bewährte Tante-Emma-Prinzip neu gedacht!

What is Dynamic Pricing?

Dynamic Pricing is the proven “corner store” principle – rethought for the digital age. Small corner stores always used a somewhat volatile pricing policy based on experience and gut feeling. For example, close to closing, they generally…