B2B-Personalisierung, PErsonalization, AI, GK

Successful B2B Personalization: Optimize the Shopping Experience Across Your Customer Channels

B2B personalization helps retailers make purchasing process more customer-centric, which has a positive impact on customer loyalty and success metrics. Your customers receive customized product offers and content based on their personal preferences…
Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Less waste, more sales - agile pricing for fresh goods with the new InStore Check & Price App

The entire food value chain, from farm to fork, struggles with large amounts of waste. This is expensive and harmful to the environment and the climate. In food retailing alone, around 500,000 tons of waste is generated in Germany every year*.…
Composable Commerce, Personalisierung, GK Software

The benefits of composable commerce and why personalization should be part of your modular platform

To respond flexibly and quickly to ever-changing customer expectations in e-commerce, more and more online retailers are opting for composable commerce. This post is about the benefits of composable commerce and why you should choose our AI-driven…

Increase customer satisfaction and success metrics with personalized newsletters

A great way to inspire your customers and incentivize new purchases is with personalized newsletters. Newsletters are an essential part of customer communication for many companies. But the daily flood of emails in your customers' inboxes is…
Personalisierung_AIR_Personalization_Product_Bundles_prudsys_GK Software

Personalization in Ecommerce: Product bundles help leverage hidden sales potentials

Product bundles offered in online stores have a positive impact on customer loyalty and sales development. They are one of many possible scenarios for using personalization to successfully shape your customer journey. In this article, you will…
Empfehlungen für kategorien, AIR Personalization, Recommendations, Onlineshop, prudsys, GK Software

Relevant Category Recommendations Create a Higher Conversion Rate in the Online Shop

Categories and subcategories give your online store structure and are important signposts for your customers. As a navigation bar, these categories usually run through the entire online store. A logical category structure with appropriate names…
Banner-Personalisierung, AIR Personalization, AI, GK Software

How to Delight Your Customers and Increase Conversion Rates With Banner Personalization

By using personalization, you can adapt content at various touchpoints of the customer journey to meet the unique needs of your customers. In addition to the question of where you want to use personalized content, there is also the question…
Künstliche Intelligenz am Point of Sale
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AI at the Point of Sale: Avoid Losses with Fraud Detection, Minimize Markdowns with Markdown Pricing and Strengthen Customer Loyalty with Smart Incentives

AI solutions are finding their way into more and more industries. Retailers are also investing in artificial intelligence (AI), because it allows them to simplify and accelerate their processes. Last year, the German Retail Association (HDE)…
Image Similarity, Personalisierung, E-Commerce, prudsys, GK Software

Personalization in online fashion retailing: how to convince customers with image similarity on the item detail page, in the shopping cart and on the wish list

The fashion industry presents online retailers with special challenges and opportunities. The industry is characterized by a high level of dynamism due to constantly changing seasonal fashions and the need to offer clothing that is "in fashion."…
Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Retailers juggle vast amounts of data on a daily basis - be it in inventory management, price management or with regard to good customer service. Artificial intelligence (AI) helps retailers in both physical and online stores to make sense of…