Künstliche Intelligenz am Point of Sale
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AI at the Point of Sale: Avoid Losses with Fraud Detection, Minimize Markdowns with Markdown Pricing and Strengthen Customer Loyalty with Smart Incentives

AI solutions are finding their way into more and more industries. Retailers are also investing in artificial intelligence (AI), because it allows them to simplify and accelerate their processes. Last year, the German Retail Association (HDE)…
Image Similarity, Personalisierung, E-Commerce, prudsys, GK Software
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Personalization in online fashion retailing: how to convince customers with image similarity on the item detail page, in the shopping cart and on the wish list

The fashion industry presents online retailers with special challenges and opportunities. The industry is characterized by a high level of dynamism due to constantly changing seasonal fashions and the need to offer clothing that is "in fashion."…
Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)
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Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Retailers juggle vast amounts of data on a daily basis - be it in inventory management, price management or with regard to good customer service. Artificial intelligence (AI) helps retailers in both physical and online stores to make sense of…
Data mining and AI through the ages - from horse-drawn vehicles to supersonic aircraft: An interview with Dr. Michael Thess
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Data mining and AI through the ages - from horse-drawn vehicles to supersonic aircraft: An interview with Dr. Michael Thess

Dr. Michael Thess - mathematician, visionary and co-founder of the prudsys AG. He has shaped the company and its software solutions like few others. From 1998 to 2016, Dr. Thess was one of the managing directors responsible for algorithm…
KI am Point of Sale, Pricing, Personalization
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Three ways artificial intelligence benefits customers and retailers at the point of sale (part 1)

Retailers deal with large amounts of data every day - be it in purchasing, inventory management or price management – throughout all processes along the value chain. Artificial intelligence (AI) supports online and stationary retailers alike…
Personalisierung: Automatisierte Zielgruppenselektion für Kampagnen in Echtzeit mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to increase your conversion rate with intelligent campaigns

After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
Dynamic Pricing and the Myth of Rising Return Ratios

Dynamic Pricing and the Myth of Rising Return Ratios

The option to return goods free of charge or for a small fee is a significant service for online shoppers. Return options deliver a feeling of "security" for consumers that increases their likelihood of ordering. This increase in potential orders…
Ideen für Personalisierung im Onlineshop, GK Software SE
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Five fresh ideas for personalization in the online store

Have you ever been frustrated while shopping at a retailer’s online store? Under what conditions do you feel that you want to continue shopping? Personally, I spend more time on a retailer’s site when I see products that match with my…
5 Approaches to Successful Dynamic Pricing in Food Retailing

5 Approaches to Successful Dynamic Pricing in Food Retailing

One of the key reasons why retailers are focusing on dynamic price adjustments is the ever-increasing dynamic of the market and the increased competition. In most industries, flexibility and adaptability are important characteristics that define…
Black Friday 2020 - Personalization
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Black Friday 2020: Get noticed - five tips for a strong increase in sales

The busiest time of the year for retail begins in just under four weeks – are you prepared? A large German B2C online retailer recorded a substantial doubling of its shopping carts on Black Friday last year compared to “normal” days,…