Data mining and AI through the ages - from horse-drawn vehicles to supersonic aircraft: An interview with Dr. Michael Thess
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Data mining and AI through the ages - from horse-drawn vehicles to supersonic aircraft: An interview with Dr. Michael Thess

Dr. Michael Thess - mathematician, visionary and co-founder of the prudsys AG. He has shaped the company and its software solutions like few others. From 1998 to 2016, Dr. Thess was one of the managing directors responsible for algorithm…
KI am Point of Sale, Pricing, Personalization
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Three ways artificial intelligence benefits customers and retailers at the point of sale (part 1)

Retailers deal with large amounts of data every day - be it in purchasing, inventory management or price management – throughout all processes along the value chain. Artificial intelligence (AI) supports online and stationary retailers alike…
Personalisierung: Automatisierte Zielgruppenselektion für Kampagnen in Echtzeit mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to increase your conversion rate with intelligent campaigns

After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…
Dynamic Pricing and the Myth of Rising Return Ratios

Dynamic Pricing and the Myth of Rising Return Ratios

The option to return goods free of charge or for a small fee is a significant service for online shoppers. Return options deliver a feeling of "security" for consumers that increases their likelihood of ordering. This increase in potential orders…
Ideen für Personalisierung im Onlineshop, GK Software SE
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Five fresh ideas for personalization in the online store

Have you ever been frustrated while shopping at a retailer’s online store? Under what conditions do you feel that you want to continue shopping? Personally, I spend more time on a retailer’s site when I see products that match with my…
5 Approaches to Successful Dynamic Pricing in Food Retailing

5 Approaches to Successful Dynamic Pricing in Food Retailing

One of the key reasons why retailers are focusing on dynamic price adjustments is the ever-increasing dynamic of the market and the increased competition. In most industries, flexibility and adaptability are important characteristics that define…
Black Friday 2020 - Personalization
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Black Friday 2020: Get noticed - five tips for a strong increase in sales

The busiest time of the year for retail begins in just under four weeks – are you prepared? A large German B2C online retailer recorded a substantial doubling of its shopping carts on Black Friday last year compared to “normal” days,…
5 Ways Dynamic Pricing Can Help the Consumer Electronics Industry Succeed

5 Ways Dynamic Pricing Can Help the Consumer Electronics Industry Succeed

While my last dynamic pricing blog dealt with industry-specific features of dynamic price optimization in the fashion industry, today we’ll look at consumer electronics. The consumer electronics industry is one of the most challenging…
How Dynamic Price Optimization Benefits Fashion Retail

How Dynamic Price Optimization Benefits Fashion Retail

In my last blog spot on coupons and bundles, we touched on industry-specific differences that can be crucial to a retailer’s success in the context of Dynamic Pricing. I would like to go into this more detailed and show you which industry-specific…
Coupons & Bundles - Success Drivers for Crucial KPIs

Coupons & Bundles - Success Drivers for Crucial KPIs

When it comes to dynamic price optimization, the three crucial KPIs are sales, profit and purchase frequency. In pricing theory, it is said that in principle, any two of this KPIs can be raised together, but never all three. If you look at a…