AIR-Personalization_Newsletter_AI_GK
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Increase customer satisfaction and success metrics with personalized newsletters

A great way to inspire your customers and incentivize new purchases is with personalized newsletters. Newsletters are an essential part of customer communication for many companies. But the daily flood of emails in your customers' inboxes is…
Personalisierung_AIR_Personalization_Product_Bundles_prudsys_GK Software
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Personalization in Ecommerce: Product bundles help leverage hidden sales potentials

Product bundles offered in online stores have a positive impact on customer loyalty and sales development. They are one of many possible scenarios for using personalization to successfully shape your customer journey. In this article, you will…
Empfehlungen für kategorien, AIR Personalization, Recommendations, Onlineshop, prudsys, GK Software
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Relevant Category Recommendations Create a Higher Conversion Rate in the Online Shop

Categories and subcategories give your online store structure and are important signposts for your customers. As a navigation bar, these categories usually run through the entire online store. A logical category structure with appropriate names…
Banner-Personalisierung, AIR Personalization, AI, GK Software
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How to Delight Your Customers and Increase Conversion Rates With Banner Personalization

By using personalization, you can adapt content at various touchpoints of the customer journey to meet the unique needs of your customers. In addition to the question of where you want to use personalized content, there is also the question…
Künstliche Intelligenz am Point of Sale
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AI at the Point of Sale: Avoid Losses with Fraud Detection, Minimize Markdowns with Markdown Pricing and Strengthen Customer Loyalty with Smart Incentives

AI solutions are finding their way into more and more industries. Retailers are also investing in artificial intelligence (AI), because it allows them to simplify and accelerate their processes. Last year, the German Retail Association (HDE)…
Image Similarity, Personalisierung, E-Commerce, prudsys, GK Software
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Personalization in online fashion retailing: how to convince customers with image similarity on the item detail page, in the shopping cart and on the wish list

The fashion industry presents online retailers with special challenges and opportunities. The industry is characterized by a high level of dynamism due to constantly changing seasonal fashions and the need to offer clothing that is "in fashion."…
Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)
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Artificial intelligence at the point of sale: Three use cases for personalization to delight your customers (Part 2)

Retailers juggle vast amounts of data on a daily basis - be it in inventory management, price management or with regard to good customer service. Artificial intelligence (AI) helps retailers in both physical and online stores to make sense of…
Data mining and AI through the ages - from horse-drawn vehicles to supersonic aircraft: An interview with Dr. Michael Thess
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Data mining and AI through the ages - from horse-drawn vehicles to supersonic aircraft: An interview with Dr. Michael Thess

Dr. Michael Thess - mathematician, visionary and co-founder of the prudsys AG. He has shaped the company and its software solutions like few others. From 1998 to 2016, Dr. Thess was one of the managing directors responsible for algorithm…
KI am Point of Sale, Pricing, Personalization
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Three ways artificial intelligence benefits customers and retailers at the point of sale (part 1)

Retailers deal with large amounts of data every day - be it in purchasing, inventory management or price management – throughout all processes along the value chain. Artificial intelligence (AI) supports online and stationary retailers alike…
Personalisierung: Automatisierte Zielgruppenselektion für Kampagnen in Echtzeit mit prudsys, Spezialist für KI im Handel: Dynamic Pricing, Personalisierung & Recommendations
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How to increase your conversion rate with intelligent campaigns

After a brief look at my book newsletter I quickly decide whether to move it to the recycle bin or click on another link. As a fan of detective novels I am always thrilled with newsletters containing new releases in this genre. Children’s…