The right tool in real time at Westfalia
Westfalia achieved strong increase in total sales through the use of personalized product recommendations.
The Westfalia Werkzeugcompany GmbH & Co. KG is one of the most successful generalists in Germany. In addition to their comprehensive range of tools, the company sells a wide variety of technology items, household goods, health and recreational products, pet supplies and agricultural items. The company was established in 1923 in Schwerte, getting an early start as a classical catalog merchant for high-quality tools. Nowadays other customer channels such as brick and mortar retail outlets and online shops play a central role for Westfalia. The company relies on the prudsys Realtime Decisioning Engine (prudsys RDE for short) to help provide its customers with the perfect shopping experience and highly relevant personalized deals at every touch point and in real time. Thanks to its ease of integration, the personalization solution was effectively incorporated into all of Westfalia’s international online shops in a very short time.