The objective
In order to obtain better results from an individual customer approach, the company decided to use the prudsys Realtime Decisioning Engine (prudsys RDE for short). The real-time solution is based on artificial intelligence and automatically generates product recommendations that exactly match the customer’s interests across all customer channels. SSI Schäfer Shop GmbH wants to be able to offer its customers relevant products that optimally reflect their interests using artificial intelligence. The company also aims to increase orders and sales compared to manual product selection. And to keep the internal effort to a minimum, they would like to set up an automated process that can generate individualized content in online shop and print mailings.
The solution
Smartcom and prudsys made the objectives of SSI Schäfer Shop a reality. Smartcom GmbH & Co. KG took on the project management and process implementation. prudsys AG used the prudsys RDE to select highly relevant content for print catalogs and online shop. Intelligent algorithms that analyze customer behavior and react to changes guarantee maximum recommendation quality.
Having analyzed the available product and customer data at the start of the project, interfaces were created to SSI Schäfer Shop’s existing IT systems. Relevant product images and text are automatically incorporated into the print product.
The print product is a 16-page self-mailer catalog, printed in more than 100,000 versions featuring almost 5,000 different products.
The result
In addition to the previously used scoring process, SSI Schäfer Shop has increased its revenue by up to 8 % since using the prudsys RDE. The office and furniture supplier has also increased orders in the top customer segment by 15.2 %. The number of buyers rose by 2.4 %. And thanks to automated product selection by the prudsys RDE, less manual effort was required by staff.
SSI Schäfer Shop also benefits from the fact that the prudsys RDE takes the whole product range into account when calculating its recommendations.
Thanks to the positive results, SSI Schäfer Shop will also use the prudsys RDE in the future for individual content in its online and offline channels.
