The challenge
BADER’s goal was to increase traffic and customer loyalty in the online shop and achieve higher sales through enhanced recommendations and strengthened personalization. The company decided to implement the AI Personalization Service(AIR) in the online store and newsletter to evaluate the reactions of its customers.
The solution
Until now, BADER had not used an AI-based solution for personalization in the online shop. In a four-month proof of concept, the company tested AI Personalization Service against the existing recommendation system. The AI solution analyzed the interests of customers on the basis of current behavioral data and historical transaction data. Then, self-learning algorithms adapted
e-commerce strategy in real time to the behavior of the customers’ behavior. The product recommendations made by the AI solution achieved a higher response from visitors than the comparison group. This is how the decision was made to integrate AI Personalization Service the newsletter add-on within the BADER Group in the long term. The B2C retailer BADER is in regular contact with the AI Services & Solutions project team to place the personalized areas in the online store and newsletter ideally throughout the customer
journey.
The result
Through this optimization, BADER is able to satisfy more customers in the online store. Through the enhanced recommendations and
the optimal integration of personalized areas in the online store and newsletter, the B2C retailer recorded higher traffic and higher click rates than ever before. Through this project, BADER concluded that the revenue from recommendations could be significantly increased through the use of the AI Personalization Service.
