Personalization: Recommendations based on Product Image Similarities

CHALLENGE

You want to recommend alternatives to sold out items for your customers. Or, to offer your customers relevant alternatives by only generating recommendations for products with a similar look. The AI finds and recommends products with a similar appearance from your range of products.

SOLUTION

The prudsys RDE recommends alternative products based on product image similarities. It compares the appearance of a selected product with the rest of your product range. The AI identifies product color, shape and appearance completely automatically in real time. You can also deliberately restrict the working range of the algorithm by specifying non-visual filters such as price range and brand.

RESULT

By recommending alternative products with the same look you can reduce the number of purchase cancellations. At the same time you increase the conversion rate, turnover from recommendations and customer satisfaction.