Personalization: Visual Search


You want to recommend alternatives to sold out items for your customers. Or, to offer your customers relevant alternatives by only generating recommendations for products with a similar look. As a further step you want to improve your customer experience and offer a new search. Your customers send you a picture via messenger or shopping app. For example, of a watch with a white face and brown leather band. The AI finds and recommends suggestions for watches with a similar appearance from your range of products.


The prudsys RDE recommends alternative products based on picture similarities. It compares the appearance of a selected product with the rest of your product range. The AI identifies product color, shape and appearance completely automatically in real time. You can also deliberately restrict the working range of the algorithm by specifying non-visual filters such as price range and brand.


By recommending alternative products with the same look you can reduce the number of purchase cancellations. At the same time you increase the conversion rate, turnover from recommendations and customer satisfaction.

Your contact

Jan Lippert | Director Sales bei prudsys, dem Spezialist für KI im Handel: Dynamic Pricing und Echtzeit-Personalisierung

Jan Lippert

Director Sales
P: +49 371 27093-44