Personalized newsletters: recipe for success for nutrition expert nu3
Significant increase in click rates and sales in the newsletter at nu3.
Personalized, relevant content for each recipient
Elimination of tedious segmentation
Increase in click rate and sales from recommendations
Automated delivery of product recommendation in all e-mailings
Real-time analysis of user interests as well as inclusion of historical data when calculating recommendations
Quick software implementation
Highly relevant personalization due to 1:1 marketing
Implementation of consistent customer orientation
Click rate in newsletter increased by double digits
Sales from recommendations in newsletter improved significantly
Tim Becker, Head of CRM at nu3, talks about working with prudsys AG:
“Of particular note is the outstanding support and guidance on the part of prudsys. We worked very productively both during and after the implementation of the prudsys RDE. nu3 benefited greatly from prudsys’ wealth of experience and practical capability.”
E-mail marketing is one of the key tools in nu3’s communications policy. Customers receive exclusive coupons, discounts, expert tips and customized product information by way of regular newsletters and event driven e-mails. Thus far, nu3 has been statically assigning product ranges to recipients for this purpose and sending out numerous mailings with a variety of topics. This type of traditional segmentation is extremely time-consuming for those in charge of CRM. It also makes it extremely difficult to realistically reflect current customer interests. To optimize offer relevance for each individual recipient, a personalization solution was necessary. In addition to increasing click and sales from recommendations the goal was to eliminate the tedious, time-consuming segmentation process. At the same time there was a desire to create a foundation to quickly expand nu3’s communication activities on an international level.
nu3 decided to start using the prudsys RDE in 2015. The system, which is based on real-time analysis, is one of the world’s most successful personalization solutions. The module RDE | Newsletter generates personalized content for each individual recipient upon opening the e-mail. This guarantees that inventories and customer needs are perfectly up to date at all times. The personalized surfing and purchasing patterns of customers in the online shop as well as shopping basket history form the foundation. In addition, the prudsys RDE learns from the responses and clicking patterns of recipients in the newsletter, optimizing the quality of its own recommendations in real time. User effort is thus minimal. The choice of the e-mail marketing provider does not matter. The only requirement is to integrate a placeholder containing several links to the prudsys RDE into the HTML template of the mailing. Appropriate content is calculated and checks for item availability are then carried out fully automatically in realtime. Recommendations are loaded in the form of picture files. The prudsys RDE can easily take into account all personalized customer requirements. Flexible use of this personalization solution helped nu3 expand quickly. The system can currently be partially automatically installed internationally. nu3 is thus taking an innovative approach when it comes to developing infrastructure.
By incorporating the module prudsys RDE | Newsletter, nu3 reaps the benefits of a targeted, personalized customer approach. Further, the company was able to optimize its costs in e-mail marketing. Success followed shortly after implementation. The KPIs in the CRM measures have improved significantly thanks to the use of the prudsys RDE. Click rates increased by double digits. And the development of the sales from recommendations also exceeded nu3’s expectations.