Relevant purchase incentives in the supermarket industry: Coop inspires customers with individual coupons
Coop offers personalized coupons in its newsletter and online store through GK AIR Personalization, increasing sales and shopping frequency in the store and on coop.ch.
The omnichannel platform coop.ch is part of the internationally active Swiss retail and wholesale company. Coop Cooperative has over 91,000 employees worldwide. The online store offers customers a selection of more than 17,000 products in the core assortments of food, wine, household, pet and pharmaceutical. To offer its customers effective purchase incentives for the online supermarket, Coop relies on individualized coupons. The AI solution GK AIR Personalization calculates the products for the vouchers based on the purchasing behavior of each customer in the supermarket and online store.