Biker-Boarder: significant growth in sales for cycling and winter sports specialist thanks to the prudsys RDE
Multiplication of sales from recommendations in the biker-boarder newsletter.
With more than 20 years of experience, Biker-Boarder has established itself as an expert in cycling and winter sports products. After starting the mail order business, the company experienced nationwide success. Today, biker-boarder.de features a wide variety of brand name products and is one of the go-to shops for sports enthusiasts all over Europe. Biker-Boarder and the prudsys AG – both Chemnitz-based companies began working together towards an extraordinary success story in 2011. Initially, the retailer used the SaaS solution designed for smaller shops, prudsys IREUS, to generate product recommendations in its online shop. Then, to gear its ever expanding online shop even more closely to the needs of individual customers, Biker-Boarder made the decision to upgrade to the extremely powerful prudsys Realtime Decisioning Engine (prudsys RDE for short). Effective immediately, the modules prudsys RDE | Recommendations and prudsys RDE | Newsletter provide biker-boarder.de users and recipients of the electronic newsletter with extremely relevant personalized product recommendations in real time at various points of the ordering and purchasing process.