HolyArt: a personalized shopping experience in real time
High acceptance rates and increase of conversion rate by 25 %.
Internet shoppers looking for religious items for church functions or private use know that the place to go is HolyArt. The website has customers throughout Europe. HolyArt started in 2006 following a decision by the Pulchra Point shop in Italy to change over completely to the online sales of sacred art and religious items after a successful initial trial period. The range of religious items of HolyArt contains thousands of products and continues to grow daily. The constant updating of the products on offer and the continuous growth of the site’s prestige led HolyArt to choose a recommendation system which meets user needs and guides online shoppers through the wide range of products. HolyArt called on prudsys to implement a recommendation engine which offers visitors of the online shop an easy-to-use, personalized shopping experience. The intended result was a considerable increase in turnover.
HolyArt needed an intelligent personalization system that overcame the problem of manually selecting content, that could be adapted to the various pages of the shop from the homepage to the checkout page and that could return search results which were pertinent to each customer. The system had to be easy to implement and manage. This meant that HolyArt needed a recommendation engine based on the past and present behavior and interests of all visitors, an engine that learnt fully automatically and responded in real time to each user request. The objective was therefore to find a software which was easy to integrate and manage. The software had to meet user needs by improving site usability with personalized recommendations thereby lengthening increasing the number of products viewed and augmenting sales turnover.
The impact was very high immediately after implementation. The recommendation acceptance rate was 15 %. Sales from recommendations of 12 % of the total revenue have been achieved. The conversion rate has increased by 25 %. This result is proof once again of the high quality of the recommendations of the prudsys RDE. The system offers an attractive, appealing fully personalized shopping experience.
At a glance
Solve the problem of manually recommendations
Increase conversion rates, sales turnover
Fast integration of the Recommendation Engine
1:1 personalization with maximum relevance
Implementation of a consistent, customer-oriented policy
Real-time calculation and adaptation of changes to user interests and inclusion of historical data
Increase in conversion rate of 25 %
Acceptance rate of the recommendations of 15 %
Sales from recommendations account 12 % of the total revenue