Entries by Marie-Theres Ludwig

Using print successfully in the online age: KLiNGEL Group receives “Personalization Award 2016”

The KLiNGEL Group, one of Germany’s largest multi-channel mail-order retailers, is the winner of this year’s “Personalization Award”. prudsys AG gives this award for so-called best practice personalization models. The award was confered at the prudsys personalization summit in Berlin. KLiNGEL now joins the list of well-known award winners including 1-2-3.tv and bonprix.

UC Davis students win DATA MINING CUP 2016

Applause and congratulations: On 28 June 2016 prudsys recognized the winners of this year’s DATA MINING CUP. Students from the University of California (Davis/USA) prevailed against 87 other universities from 30 countries at the world-renowned student competition in the field of intelligent data analysis. They took first place and received 2000 Euros in prize money.

“prudsys personalization index” assesses the maturity level of retailers’ personalized customer approach

prudsys AG and the Chemnitz University of Technology have jointly developed a new maturity model. The “prudsys personalization index” measures the quality and completeness of retail companies’ customer orientation. The quality of personalization is measured by three factors: professionalism, organization and technology. It allows retailers to uncover important sales potential and strengthen customer loyalty.

Recipe for newsletter success: Nutrition expert nu3 relies on prudsys RDE

Effective immediately, customers of the Berlin-based company nu3 can enjoy personalized offers in the newsletter. This is all made possible thanks to the prudsys Realtime Decisioning Engine (prudsys RDE for short). Since implementing this self-learning personalization solution, nutrition expert nu3 has been able to increase both the service quality and the newsletter click rate significantly.