Entries by Denise Linge

Internet World 2017: Test real-time personalization live across all channels at the prudsys booth

prudsys AG will present the latest version of the prudsys Realtime Decisioning Engine (prudsys RDE for short) for successful omni-channel personalization at the Internet World trade show at Messe München on March 7th and 8th, 2017. Visitors can test different application scenarios for a personalized customer approach as part of the prudsys showroom at the […]

prudsys AG presents new personalization scenarios at dmexco 2015

Digital retail the personalized way: prudsys AG will present its Realtime Decisioning Engine (prudsys RDE for short) at the dmexco trade show in Cologne on September 16 and 17, 2015. The business cases of its real-time personalization solution can be seen in Hall 6, booth G020. Using the prudsys RDE, customers on all channels will […]

Top rating: bonprix wins “Personalization Award 2015”

International fashion retailer bonprix wins the “Personalization Award 2015”. This tribute has been paid by international real-time analytics specialist prudsys AG for best practice personalization models. The award ceremony took place at the prudsys personalization summit in Berlin.

GK Software AG and prudsys AG form a technology partnership to break the boundaries between online shops and retail stores

As part of a pioneering technology partnership, GK Software, a leading international supplier of in-store solutions for retail trade, is integrating the leading personalization software prudsys RDE into its GK/Retail POS solution. This partnership enables an integrated and customized sales approach, both in online stores as well as in retail businesses, allowing retailers to optimize […]