Entries by Denise Linge

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How to optimize markdown pricing in the fashion industry

Pricing processes in omnichannel retail are extremely complex and rife with influencing factors. Prices on the market change constantly and the number of sales channels is always increasing. The fashion industry in particular is characterized by an extremely volatile market environment. Gone are the days when summer or winter clearances controlled when retailers made cuts. […]

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Use dynamic pricing to increase hidden earnings in the B2B market

Since the dawn of business, supply and demand have determined the value of goods. In a globalized and digital world in which information speeds across networks every second, the requirements placed on existing pricing methods and price processes are changing. Conventional pricing methods simply cannot keep pace with the speed and number of influencing factors […]

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Price optimization for long tail products

Price is still the most effective earnings and sales lever for you as a retailer. Category managers face the challenge of finding the right pricing strategy for their range of products. The selection of the appropriate pricing strategy depends on the price sensitivity and competitiveness of the items as well as your objective. One product […]

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Artificial intelligence in grocery retail: Increase the purchase value using relevant content via digital signage

Brick-and-mortar business is going through a digital transformation and is in search of suitable strategies to intelligently link the online and offline worlds. Services that make shopping easier, more relevant and more exciting are readily accepted by customers. Digital signage is an opportunity to provide customers with relevant recommendations. It also gives you the chance […]

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GDPR in e-commerce – What you need to know

Legislators are using the EU-wide General Data Protection Regulation (GDPR) to expand the protection of personal information. The law will come into force on 25 May 2018 and is binding for all companies using the information of European citizens. The GDPR comprises 99 paragraphs and some 173 recitals. The law strengthens the information rights of […]