Addressing customers personally: Date for prudsys personalization summit 2017 has been set

Konferenz für Omnichannel-Personalisierung in Berlin

Save the date: The prudsys personalization summit 2017 will take place in Berlin on 27 and 28 June 2017. It is organized by Chemnitz-based prudsys AG – the market leader in real-time personalization in retail. The two-day conference will be an opportunity for retailers and industry experts to exchange views on the latest developments in personalized sales approaches.

The prudsys personalization summit is the hot spot for trends in omni-channel personalization in retail and will open its doors for the 18th time on 27 and 28 June 2017 at nhow Berlin. Numerous well-known retail companies will present their best practice examples of personalized sales approaches, highlighting the potential of data-driven marketing in the age of digital transformation. The focus here is firmly on the customer and their needs, whether it’s online, on the go or in chain stores. The “Personalization Award” will be given to a company selected by the expert panel to recognize an outstanding project implemented in the field of personalization. Past winners include 1-2-3.tv, bonprix and the KLiNGEL Group.

In addition to presentations showcasing examples of practical applications in e-commerce and retail business, panel discussions, in-depth workshops and a showroom with many practical examples of applications to touch and try, the focus once again this year will be on the best solutions of the previous “DATA MINING CUP”. Every year, thousands of students take part in the challenge to solve a problem in the field of intelligent data analysis.

The prudsys personalization summit at a glance:
•    When: Tuesday and Wednesday, 27th and 28th June 2017
•    Where: nhow hotel Berlin

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