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Empfehlungen für kategorien, AIR Personalization, Recommendations, Onlineshop, prudsys, GK Software

Relevant Category Recommendations Create a Higher Conversion Rate in the Online Shop

Categories and subcategories give your online store structure and are important signposts for your customers. As a navigation bar, these categories usually run through the entire online store. A logical category structure with appropriate names…
Banner-Personalisierung, AIR Personalization, AI, GK Software

How to Delight Your Customers and Increase Conversion Rates With Banner Personalization

By using personalization, you can adapt content at various touchpoints of the customer journey to meet the unique needs of your customers. In addition to the question of where you want to use personalized content, there is also the question…
Künstliche Intelligenz am Point of Sale
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AI at the Point of Sale: Avoid Losses with Fraud Detection, Minimize Markdowns with Markdown Pricing and Strengthen Customer Loyalty with Smart Incentives

AI solutions are finding their way into more and more industries. Retailers are also investing in artificial intelligence (AI), because it allows them to simplify and accelerate their processes. Last year, the German Retail Association (HDE)…