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Latest posts

Price elasticity - THE all-rounder for AI-controlled price optimization

Price elasticity - THE all-rounder for AI-controlled price optimization

In my blog post today, I would like to present THE all-rounder for dynamic price optimization: The Price elasticity. Mathematically as well as strategically, it is capable of great things! I am convinced that there is no other approach that…
Reinforcement Learning – What Distinguishes a Real AI from The Wannabes

Reinforcement Learning – What Distinguishes a Real AI from The Wannabes

You know what my first point of contact with AI was? It was in 1991, when I was 7 years old and completely enthusiastic about K.I.T.T. – not (only) about the car, butespecially about the concept of an "intelligent" companion, who is always…
General Approaches to Dynamic Price Optimization: Rule Engines vs. AI-Controlled Price Optimization

General Approaches to Dynamic Price Optimization: Rule Engines vs. AI-Controlled Price Optimization

One of more common, traditional approaches to establishing price differentiation comes in the form of rule-based systems, or rule engines. They implement predefined pricing rules in a prescribed pattern. These systems often set item prices exclusively…