We have a mission: We automate personalization and pricing processes in retail by means of artificial intelligence (AI). Learn more about us.

prudsys impresses

prudsys AG is the leading provider of agile AI technologies for omnichannel retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) automates personalization and pricing processes across the entire value chain. This allows retailers to offer customers a seamless shopping experience of the utmost personal relevance at every sales channel while simultaneously maximizing customer loyalty and earnings.

prudsys AG has been on the market since 1998. As a pioneer in the fields of real-time personalization and automated pricing, the Chemnitz-based company has been actively working to shape the development of omnichannel business from the start. prudsys AG customers include companies such as OBI, Conrad, COOP, Douglas, Thalia and Würth.

prudsys AG is part of the GK Software Group, one of the world’s leading providers of complete store solutions.

prudsys thinks ahead

prudsys AG holds numerous patents and is considered a best of breed provider. Our in-house research department works tirelessly to further develop our algorithms and test innovative methods for omni-channel business. In an effort to continually expand our leading position, we also place great importance on cooperation with renowned scientific institutions and we belong to the DMG and OMG standards committees, actively participating in the development of guidelines in intelligent data analytics. Not only are we making the prudsys RDE a little bit better every day, we are also working on the solutions of tomorrow.

prudsys looks for the best

We have organized the DATA MINING CUP since 2000. It is one of the world’s best-known competitions in intelligent data analytics and forecasting.  With this event we regularly support thousands of students from over 100 universities around the world as they gather valuable practical experience. These student teams use this intellectual showdown as an occasion to put their knowledge to the test by solving a practical data mining problem. The winners are recognized every year at the personalization & pricing summit in Berlin – the leading conference for the application of artificial intelligence (AI) aiming at enhancing earnings in omnichannel business.


2017prudsys AG releases prudsys RDE 4.0, the Chemnitz headquarters grow by one floor with new offices and a big conference room with Innovation Hub, prudsys AG becomes part of GK Software Group
2016prudsys AG receives the distinguished TOP 100 seal for outstanding innovative success and wins IT innovation prize in the e-commerce category
2015Gartner lists prudsys as the “Representative Vendor” in the April edition of “Market Guide for Digital Personalization Engines”
2015The prudsys personalization summit in Berlin establishes itself as the leading German language conference for omni-channel personalization in retaill
2014Approximately one third of the top one hundred e-commerce companies in Germany as well as many customers from other parts of Europe and around the world use the prudsys RDEer ganzen Welt
2013Research facility opens in Berlin and sales offices open in Italy and the Netherlands
from 2006Additional modules for the prudsys RDE developed for use in newsletters, dynamic price optimization and marketing automation
2005First TOP 100 retailer in Germany uses the prudsys Realtime Recommendation Engine
1998Founded as a spin-off of the Chemnitz University of Technology

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prudsys as an employer

prudsys AG owes its great success to the excellent work of its employees. We are a steadily growing software company always on the lookout for great minds that think outside the box. We value team spirit and innovative spirit above all. We are proud of our outstanding working atmosphere and our open culture of communication. You too could be part of our success story. Apply now to work with the market leader in intelligent price optimization and real-time personalization. Unsolicited applications and lateral entrants welcome.

prudsys locations

prudsys AG has three locations in Germany. The company’s birthplace and headquarter is located in Chemnitz. A large part of the research is performed at the Berlin location. The Cologne branch opened at the beginning of 2016 in one of the well-known “crane buildings”. This expansion into the city on the Rhine brings us even closer to our retail customers based in that area. We have also added two sales offices in Merano (Italy) and Almere (Netherlands).

prudsys AG Standorte | Omnichannel-Personalisierung für den Handel


Artificial intelligence for retail is our passion. Our innovation and experience will impress you. We happily rise to new challenges on a daily basis and have been market and technology leader for years. We have received multiple major industry awards for our successful work.

prudsys AG Awards | Omnichannel-Personalisierung für den Handel